Archive for the ‘big data’ Category

STORY SUMMARY:

Ryder, Keesha, and Deacon, three lifelong friends, now in their teens have been named the leader-futures for Interregnum City, the first city to decolonize itself from the script of corporate enslavement. The city has gone “off-script.” They, along with their friends and families take the reader into a hopeful landscape of what might yet be possible if, and when, communities embrace the revolutionary power of the collective will, imagination and love. It is fiction of hope; representing any city in America and set in an unknown future time. This is a tale of what could be. Ryder, Deacon and Keesha confront obstacles such as the looming data pods built along the Interregnum Mile, and their secret discovery of the terror that lies waiting for their community if they cannot stop the colonizers secret mission in time. With the help of Ryder’s Uncle Kelley, Deacon’s grandfather Pops, and Keesha’s mother Susan, these three youth lead their city on a mission for reclamation, resurrection, and resurgence.

CHAPTER EIGHT

The heads of lettuce peeked meekly out of the dirt, edges tipped downward in disapproving fashion. “This is not how we are supposed to feel!” they seemed to be saying. Pops was frowning too. He seemed to be in silent agreement with the whole crop of the community garden. They were all in physical despair. The last round of “eruptions” (no one knew what to call them because their origins of cause were still unknown) seemed to set off a chain of physical events in Interregnum City. This chain of events included a sudden downturn in the garden, which merely two weeks ago was ready for a robust harvesting, and now wept and crumbled back inward toward the soil from where it came.

Certain city blocks complained of their tap water turning a yellowish-brown at the faucets. In other segments of the city, buildings (previous solid and unwavering in their construction), were now weak at the foundations and dozens of families evacuated until they could be re secured. Something was growing underground. The strange “booming” sound was impossible to ignore. But what? And why?

Pops knew instinctively that Romer Onyx was behind this. It had only been two weeks since Keesha, Ryder and Deacon had gone “underground” (a phrase he found darkly funny given the circumstance), and today in this very garden was his intel meeting with his “insider.” Through brief visits with Deacon late at night inside the tunnels, Pops learned that Kelley and Kesha were quietly tapping into the RO data base through Susan’s computer while Keesha also spent time with her mom painting murals across the string of abandoned buildings littering the outskirts of RO property. The land owned by R.O was larger than many of the surrounding cities. Over the course of thirty years, R.O had grown into a world unto itself. Meanwhile, Ryder was working with Pops “insider,” taking him under his wing, disguised as a RO employee.

The air was hot and dry. It hadn’t rained for days. Pops stretched his legs from beneath the wooden bench situated at the far corner alongside the dying rows of beans and peppers. What would happen them? To all of them, if they couldn’t stop Romer Onyx from whatever it was they were doing? He hoped that English would have some answers … finally. The cryptic messages from Deacon, who spent more hours running Intel back and forth through the tunnels than he did in the deli, were difficult to understand. His long hours of absence were sorely noted by his mother, too. “Where has that Deacon gone off to now, Pops?” she would ask, with annoyance.

“Sent him on a long delivery run,” Pops would reply.

Lips pursed, eyes narrowed, Deacon’s mom would say, “Hmmm. Sure, Pops,” as if she knew something else was afoot, but just chose not to ask.

Running the store kept her occupied enough without getting caught up in “whatever this was” that Pops and Deacon had going on. Let them have their secret project, she told herself. She trusted her father implicitly- whatever it was, he had his reasons she was sure. Besides, since the community garden has started failing, inexplicably, their sources of fresh produce for the shop were in short supply as well, and they were barely hanging on these last few weeks. It felt as if the community might run out of food if something couldn’t be done.  They’d be forced to buy from outside sources, a thought that sickened her. Half the community would rather starve than have to outsource their food supply to the likes of companies like Romer Onyx, which controlled all the factory farms that lay just over the horizon of their city limits.

Pops shifted his seat, his back was getting sore leaning on the hard wooden surface. Then he saw English turn the corner at the flower stand, pass through the gate, and stroll through the midsection of the garden toward him. He wore a weary expression. Pops nodded.

He allowed English a moment to settle in beside him on the bench and the two sat in silence for a few seconds. The heat felt as heavy as the silence. Pops gave a deliberate sigh. “Yeah, I know,” English replied as if reading his thoughts.

“How long have we known each other?” English asked, his gaze looking steadily outward into space. Pops paused as if considering the answer to complex mathematic problem.

“’Bout fifty years I suppose now,” he replied.

“So, have I ever lied to you?”

“Nope. Never.”

“Have I ever seemed…?” English searched for the right words, “Mentally unsound to you?”

Pops stomach tightened. What was it exactly that English had to tell him? How bad was this Intel going to be?

“Nope, my friend. You are as right as rain,” Pops assured him.

His friendship with English went back to when their families lived next door to each other, row home by row home, sharing stories and lemonade on the stoops on hot summer days, and Sunday dinners on cold winter evenings. As they grew from teens to adulthood, English’s sister Delia became the object of Pops’ affection, and eventually, Delia became Pops’ wife. His brother-in-law English was his most trusted friend, even after Delia passed suddenly from cancer when their daughter still very young. English became a second father – helping to rear is his niece, and her son Deacon, in his sister’s absence.

Although he missed her terribly every day, a part of Pops was relieved she never had to witness the destruction of their community and their family networks at the hands of R.O. Toward the end, Delia was too ill to any pay attention to the stories of what the tracking and surveillance the police and justice system (both outsourced to R.O) was doing to their young people. Before they were even out of school, like indentured servants or enslaved people of their ancestry, children were indebted to R.O. and companies like it in exchange for the education these companies had paid for. Public education was completely eradicated and replaced with charter schools, owned and managed by technology moguls who promised skills and employment. But it became clear, underneath their slick promises of money and jobs, what their community offered in exchange was more than they bargained for.

First, centuries before, they had been starved economically nearly out of existence by these same financial “wizards” who, after leaving the communities in near-shambles, re-entered the neighborhoods with promise of “hope and repair.”  At the time, it hadn’t seemed like a bad deal. Besides, what were their other options? It wasn’t so bad at first. Things seemed to get better. At least, while Delia was alive. Then R.O revealed the price of their agreement. “Philanthropic investments” in social goods and services in exchange for continuous surveillance.

They tried to endure it. What choice did they have? But after 20 years of being fed up, they found another option in going off script. Complete divestment from the corporate powers that had for centuries sought, not to destroy them, but to use them, for their own purposes.

Looking over the garden, and then at English, Pops wondered if they were again under attack. Or, perhaps not if …but how.

English asked, “And how long have I been passing along Intel from R.O?” His blue eyes looked grey in the garden sunlight.

Pops paused again. His debt for the risks English had been taking, working for R.O undercover and secretly passing along whatever information he could glean, while working as the food coordinator for the R.O kitchens, was invaluable to the community. If R.O. ever found out their secrets were being leaked by their trusted kitchen supervisor, there was no telling what might come of English. Other Romer Onyx “leaks” had tried (and failed) to give Intel to Interregnum City. No one quite knew what happened them.

Pops thought about Ryder’s father, Reverend Booker, who had gone missing ten years after the decolonizing revolution. Booker’s Intel had been the corner stone of the community’s capacity to decolonize themselves. Without his work, they’d still be in electronic chains. And then, on the morning they were celebrating their ten year anniversary of the revolution, as Kelly and the Black Hatters stood atop the Data Pods now laying like slain beasts of the fields, as dead as the heads of lettuce in this garden; that same day, Reverend Booker simply vanished. No note. No trace. A devoted father and husband doesn’t just walk away like that. But no Intel out of R.O ever gave clue to where he might have been taken.

Pops hoped that whatever English had to tell him, might include news about the Reverend.

“You’re going to think I am the far side of madness when I tell you what I heard just two days ago from the top brass at R.O,” English said anxiously.

Pops felt the knot in his gut tighten even more.

“Go ahead,” he said, “I want to know everything.”

“It happened when I was in charge of the buffet for their annual investors Board meeting a few days ago.”

What followed defied all capacity for disbelief Pops had ever had.

To be continued in forthcoming Chapter Nine….

A BRIEF PAUSE IN BETWEEN CHAPTERS OF THE FICTIONAL STORY (INTERREGNUM MILE) TO CONSIDER THE NOT-SO-FICTIONAL VERSION OF THAT SAME REALITY.

In the last few years a lot of debate has been had over promise and perils of ESSA. Many education advocates argued we must embrace ESSA because it promised to reduce federal choke hold of high stakes standardized testing that was wielded starting with NCLB and ramped up further under Race to the Top. The promise of EESA seemed too good to be true. Why would the same people who devoted decades to dismantling public schools, creating avenues for defacto segregation, and privatizing a public system suddenly want to turn around and “do the right thing?” ESSA authors (Lamar Alexander) claimed that testing would take a “back seat” And it has. The argument support of ESSA was “to restore responsibility to state and local leaders what to do about educational decisions. If a state decides to move away from Common Core, they don’t have to call Washington and ask permission—they can just do it.”

And so many supporters of democratic public education “bought in” to the hype. Exactly what ARE states deciding to do instead? Those are the details we need to examine, and it’s vital (if we are really to reclaim public spaces and democracy) that we understand that there is a global paradigmatic shift occurring beyond the scope of what we already think we know or can anticipate. We must broaden our understanding of the end-game.

In unwritten or loosely defined ways, ESSA also ushers in a host of opportunities for corporations and private entities to avail themselves of every child’s most private funds of data. See Emily Talmage. The data surveillance tactics have found their ways into what otherwise might have been meaningful community and classroom practices.

Companies and government agencies still have access to students test scores (via online daily competency based education data), despite claims of reducing end-of-year testing. ESSA may in fact be reducing the role that HST testing does play in education policy and practice. But don’t be fooled. It is not because those of us in the opt out movement “won” the battle. The powers-that-be manufactured that move as a distraction. The formulators of ESSA have created the illusion that these new policies will be what we want. The opposite is true. The new avenues of data collection formulated for ESSA, in addition to academic (test) data,  include social emotional data, measuring such things a “grit and tenacity.”  They evaluate “mindfulness.” Some might be asking the question “why?”—what is to be gained from this data collection? The answer is: A great deal if you are keeping up with the research. You know this answer– at least in part.

In part, it is because in the traditional neoliberal framework, any data means money. For example, “Silicon Valley is going all out to own America’s school computer-and-software market, projected to reach $21 billion in sales by 2020.”

Data also means knowing how to anticipate outcomes through predicative analytics, how to sort and track students as future consumers, workers, or prisoners (using 3rd grade data to build prisons goes back decades). But wait….there’s more. We need to understand what this “more” is, and why HST (as insidious as it is/was) PALES in comparison to the new data collection mechanisms and forms of data being mined, and the ways in which this data will significantly erode global democracy and human rights. This is because “a mechanism that is at the heart of biocapitalism in its ever-expanding attempts to commodify all aspects of life.” (Haraway).

The capitalist/consumer paradigm is shifting beneath our feet. With the growing capacities of new technologies, such as artificial intelligence and the push for Big Data (McKinsey),  we have seen in the last few decades the development of education policies mirroring something more (i.e. Common Core becomes CBE which becomes online learning which means more and more uses for AI and tracking student behavior because now the computers must monitor the children once the teachers are all gone)…. See a summary here. The growing technological advances are slowly forming a new relationship between human and capital. It’s called biocapitalism. And the education policies underway, invited in through the gates of ESSA and other tactics such as social impact bonds, are the way forward for biocapitalism to successfully engender us unto it. Those “innovative assessments” being developed for ESSA are a vehicle by which corporations can build a new biocapital world for all of us. In a biocapital reality, data becomes surveillance becomes total control.

Biocapitalism transforms the interdependent systems of capital and labor (as external phenomena) into a capitalist system that utilizes more abstract form of labor that are internal and intangible. The relationship between man and machine is far more enmeshed in a biocapital relationship.

One website describes it as follows:

“(T)he concept of biocapitalism refers to the production of wealth by means of knowledge and human experience, through the use of those activities, both intellectual and corporeal, that are implicit in existence itself. We might add that every process of production reflects not only material realities, but also social contexts. Thus, relations of production not only characterize different modes of production, but also societal forms. Gradually, the process of production turns into a process of production and reproduction of itself, which is the fundamental activity of a living organism. Although this basic idea is shared by all social forms of life, it becomes absolutely central in biocapitalism.”

As this article Harpers from 1997 clearly describes, “Scratch the surface of information and biotech revolutions ….and what one discovers underneath is a ‘control revolution’….a massive transfer of power from beauracries to individuals and corporations. In an unregulated control revolution free markets and consumer choice become even more dominant forces and in virtually every arena social regulation gives way to economic incentive. …even such social intangibles as privacy become commodified.”

To learn more about how biocapitalism controls bodies and minds of children via public education policy read Clayton Pierce –Education in the Age of Biocapitalism: Optimizing educational life for a flat world. Pierce explores how generations of “extractive schooling” (of which standardized testing has been a part since the birth of the Eugenics movement in the early 1900’s) and how this has begun to transform itself through “technologies of control” of which the increasing push toward computer learning, machine learning, and artificial intelligence as the mode of education delivery for all children. He concludes, “education life is ever more becoming the target of an expanding range of sophisticated technologies of control (p. 142) … calling for greater and greater degrees of regulation and discipline over the body of the students” (p. 143). This makes me wonder even more about Class Dojo and other uses of privately owned technologies to monitor the student body and mind. And the purpose of them becomes yet more evident.

So as we continue to fight yesterday’s battle, i.e for a reduction in standardized testing and believe that that’s a “win” while also ignoring the profound destruction these other education policies (see McDowell) being quietly floated under our noses are having, the effort to control the next generation (our children) will be complete. We cannot become distracted by a bait-and -switch set of tactics.  Look for the forest, not the trees. We have to see the picture for these corporate reformers is much bigger than most parents and teachers and citizens can even imagine. It explains why global billionaires and tech giants like Bill Gates and Google have such a vested interest in “disrupting” education and taking education over with “21st century technology.” Biocapitalism relies on “the use of the relational, emotional and cognitive faculties of human beings.” LINK. In a biocapitalist framework of which 21st century education is a necessary part, “what is exchanged in the labour market is no longer abstract labour (measurable in homogeneous working time), but rather subjectivity itself, in its experiential, relational, creative dimensions. To sum up, what is exchanged is the ‘potentiality’ of the subject. Whereas in the Fordist model it was easy to calculate the value of labour according to the average output and professional skills based on workers’ education and experience, in bio-capitalism the value of labour loses almost any concrete definitional criterion.” LINK

The goal is not merely to sell us all iPads or market education materials and services. The scope is greater than that, and personal data (to be gathered via educational systems sold out to private interests) will use our children’s data not simply to sort and track them by test scores, not simply to close schools in black and brown neighborhoods to profit Wall Street charter schools)….sure all of that is true….but that’s not the end game. We cannot continue to fight yesterday’s demons and expect to reclaim the rights to our schools, our children’s futures, or our democracy. First, we have to see and understand the nature of biocapitalism as an all encompassing and global phenomena and the clear pathways between the new ESSA assessments and education delivery systems and the mechanisms of control being constructed.  We have to construct systemic avenues of wholesale resistance instead piece meal compromises. We cannot afford distractions or avoidance.

The devil is in the details.

The devil is in the data.

It sounds a little “out there”…. sure. Unless…. you begin to see the evidence right before your eyes. Then what? How long will we choose to remain complicit? (Special thank you to Don Bunger for sharing this document with me!). Click on image to enlarge. See the original bill from the Center for Evidence based Policy Making Act here.


Another way to summarize all of this is as follows from Truthout:

“…the theory of cognitive capitalism provides us with a ‘stage’ theory of the changing nature of capitalism that helps us better to understand the logic of knowledge capitalism that operates on the basis of algorithmic logic to expand a universe of information accessibility while changing the nature of the regime of accumulation. All the while, knowledge capitalism also creates giant global info-utilities that make its profits on the backs of the creative endeavors of others while posing as corporation dedicated to the commonweal.”

 

Chapter Seven

Kelley had kept his word.  When Ryder awoke the next morning and went downstairs, he saw his mother moving with ease back and forth between the kitchen stove and table. She was humming softly. He knew that meant she was in a good frame of mind; had she known about last evening’s escapades, he would have been awoken at first light with a stern, “We need to talk, Mister.”

He was not always successful in his stealth night moves. Sometimes, more often than he cared to admit, the front door would creak as he pulled it open to enter or exit, especially in warm damp night summer weather. The noise, albeit subtle was enough to alert his mother, whose bedroom was just off the front foyer, that someone was entering or leaving the house. Keesha, Ryder, and Deacon had met several times at the Data Pods. Wandering across the vacant grassy fields, down into the tunnels that ran like river tributaries beneath the city out and beyond into RO territory. They had to know if what Keesha was discovering on the RO data base was true. They had to see for themselves. Of course, the threat had still been largely theoretical; or at least it had been until the ground shook just the day before. That was the proof they needed.

Ryder’s mother has been a light sleeper ever since her husband’s disappearance. Punishment for Ryder’s night movements usually involved being grounded or a few extra rounds of chores helping the elderly neighbors up and down his block, in lieu of stick ball or ice cream with Deacon and Keesha. Last summer, she had even impounded his bicycle for two weeks, so that he could not ride to the swimming pool five miles across town. How could he possibly explain to her, or to anyone (other than Deacon or Keesha … and now Uncle Kelley), that they had secretly been following the movements of colonizers.

Now, in the morning light streaming through his kitchen window, Ryder was beginning to wonder if they had just imagined it all. Had they imagined the record of memos passed from Romer Onyx CEO to the development team to work in secret with known frackers; people whose work in mining energy from beneath the earth’s surface was being used for a parallel other agenda. Had they imagined the maps and charts Keesha has mined herself from the depths of the RO database showing the strategic geographical locations of the sites RO would be targeting? No. They had printed records of it all. With Kelley’s help, they now also had a plan.

“You got a letter, Ryder. It’s from the Indigenous Intersection Group,” his mother was saying. “I suppose they’ve reviewed your application to work next spring with the Water Makers in Arizona. Isn’t that where Keesha applied, too?”

Decolonized zones all over the country networked together outside the bounds of the corporate colonizers to provide skills, natural resources and knowledge to one another in exchange to provide what each other was needing. The bottle water crisis and lead water poisoning epidemic which started with Flint, MI, motivated decolonized peoples to find ways to stop the poisoning of their people. Hydraulics experts and geologists worked in tandem to direct water sources including rain water collection centers to local agriculture.

Spending three months training with the water makers meant likely spending three months with Keesha. Ryder’s heart raced a little. Her experience in the ceramic arts made her a shoe in for this project. Ryder, fascinated with science and engineering, wanted to understand better how it was that the artist activists from Arizona figured how to use specific clays and minerals via a filtering process, to get clean potable water from nearly anywhere. The goal was to bring this training back to the community and creating working cooperatives to deliver goods and services. More importantly, Ryder had learned a great deal more than that.

In his preparation for his Arizona internship, Ryder had studied fracking: learning how it harmed the water systems, and from there deduced what RO was doing. But now, after his conversation with Kelley, he knew Arizona would have to wait. Kelley had agreed to help with their plan. But his use of this knowledge he had gained would matter more than ever.

“So, can I assume you are going to accept this internship, Ryder?” His mother had a strained expectant look on her face. He hated lying. He was horrible at it. Forcing his best poker face, Ryder smiled and shook his head “Yes.”

“Good!” I’ll make arrangements with the child care partners to cover for me so I can get you out there safe and sound. “It’s nice to know that Keesha will be there too, to keep an eye on you.” She gave him a sly grin.

“No!” He sounded a bit too alarmed. She pulled her face and shoulders back, and frowned.

“I mean, um…” Think Ryder! He said to himself. “I mean, Uncle Kelley wants to take me.”

“Uncle Kelley? When did you discuss this with him?”

She was too damn astute.

“At debate group. Yesterday afternoon. We just ran into him. He was asking me how everything was going…”

He lowered the high pitch in his voice. This lie was becoming a little easier now. He had a story built up.

“So I mentioned the Arizona application to him. He said he wanted to get away…vacation, I guess. Has some friends out that way he wanted to visit?” Was she buying any of this? He added, “And Keesha’s decided to take a different internship.”

Ryders’ mom paused, considering this new information. She walked toward the kitchen sink and turned on the faucet, and started rinsing the dishes.  She sighed. “Well, I guess that’ll be alright.” She bent over and kissed his forehead. “I’m gonna miss you, though.”

“I’m gonna miss you too, Ma,” he said, leaning into her with a sweet nudge.  “But its only eight weeks.”

Only eight weeks, he heard himself repeating over and over.

They had eight weeks to stop Romer Onyx.

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THIS BLOG POST IS NOW A CHAPTER IN THE BOOK United We Stand Divided We Fall: Opposing Trump’s Agenda – Essays on Protest and Resistance. New York, NY: Garn Publishing

The psy ops tactics used to get Donald Trump elected to the U.S. Presidency (still having gag reflex) are the same ones being used in public schools, using children as their “data” source. Given the power they had on influencing the electorate, imagine what they could do with 12 years of public school data collected on your child.

What data? And how was it used?

A psychologist named Michael Kosinski (see full report) from Cambridge developed a method to analyze Facebook members, using the cute little personality quizzes or games. What started as a fun experiment resulted with the largest data set combining psychometric scores with Facebook profiles ever to be collected. Dr. Kosinski is a leading expert in psychometrics, a data-driven sub-branch of psychology. His work is grounded on the Five Factors of Personality theory which include something called OCEAN: openness, conscientiousnessextraversionagreeableness, and neuroticism.

So many people volunteered their personal information to play these games and take these quizzes that before long Kosinski had volumes of data from which he could now predict all sorts of things about the attitudes and behaviors of these individuals. He applied the Five Factors (Big Five Theory) model (well-known in psychometric circles) and developed a system by which he could predict very personal and detailed behaviors of individuals on a level deeper than had been accessed by prior models or systems.

Enter Cambridge Analytica (CA),  a company connected to a British firm called SCL Group, which provides governments, political groups and companies around the world with services ranging from military disinformation campaigns to social media branding and voter targeting. CA indirectly acquired Kosinksi’s model and method for his MyPersonality database without his consent.

Then, CA was hired by the Trump team to provide “dark advertising” that would sway undecided people toward a Trump vote. CA was able to access this data to search for specific profiles: “all anxious fathers, all angry introverts, for example—or maybe even all undecided Democrats.” See motherboard.vice.com/en_us/article/big-data-cambridge-analytica-brexit-trump

Steve Bannon sits on the board for Cambridge Analytica.

“We are thrilled that our revolutionary approach to data-driven communication has played such an integral part in President-elect Trump’s extraordinary win,” Alexander James Ashburner Nix was quoted as saying.  According to Motherboard, “His company wasn’t just integral to Trump’s online campaign, but to the UK’s Brexit campaign as well.” In Nix’s own words, it worked like this: “At Cambridge,” he said, “we were able to form a model to predict the personality of every single adult in the United States of America.”

The report continues, “according to Nix, the success of Cambridge Analytica’s marketing is based on a combination of three elements: behavioral science using the OCEAN Model, Big Data analysis, and ad targeting. Ad targeting is personalized advertising, aligned as accurately as possible to the personality of an individual consumer.” Then these same consumers receive “dark posts”-or, advertisements specifically devised for them, and that cannot be viewed by anyone else other than that person.

Where did the Big Five Theory come from?

Dr. Raymond Cattell is regaled in Western culture for his so called notable contributions to the field of intelligence assessment (IQ and personality work). Despite his direct and profound relationship to the eugenics movement and his recognition by the Nazi Party for the birth of The Beyondists, his work is benignly promoted in scholarly circles. But the fact that he is professionally legitimized does not make him any less the racist he was. And his contributions toward racist practices live on. He has two notable theories of personality development and measurement entitled The Big Five Theory and the Sixteen Personality Factor Questionnaire (16PF).

The way that OCEANS Five Factors personality data from our students can be used:

The recent trend toward a “grit narrative,” hailed by Angela Duckworth and others, has been gobbled up by school districts around the country. The OCEANS model is used widely by schools and other institutions internationally.

“The grit measure has been compared to the Big Five personality model, which are a group of broad personality dimensions consisting of openness to experience (aka openness), conscientiousnessextraversionagreeableness, and neuroticism.”

(citation: Cattell, R. B.; Marshall, MB; Georgiades, S (1957). “Personality and motivation: Structure and measurement”. Journal of Personality Disorders19 (1): 53–67. doi:10.1521/pedi.19.1.53.62180PMID 15899720.

There is a growing emphasis on the “affective” learning of students.  Some examples include: “ETS’ SuccessNavigator assessment and ACT’s Engage College Domains and Scales Overview … the broader domains in these models are tied to those areas of the big five personality theory.”

Also see Empirical identification of the major facets of Conscientiousness 

 

While “grit” has been exposed for the racist narrative it is, it’s also a direct by-product of the same OCEANS framework used to control, predict and manipulate voters. If this data can sway major national elections and change the global trajectory of history, imagine what such data, gathered on children, day after day, year after year, could yield for corporations and government interests.

Watch the video from Jesse Schell, gaming CEO, to see exactly where this can go.  As Schell says “your shopping data is a goldmine” and it’s only a matter of time before gaming companies and gaming behavior interface with our daily consumer and behavioral choices. You can get points for simply brushing your teeth long enough when product brands partner with gaming systems.”

We now have, thanks to perpetual assessments of children’s knowledge affective “grit” or personality, “the concept of the ‘preemptive personality,” the endlessly profiled and guided subject who is shunted into recalculated futures in a system that could be characterized as digital predestination.”

The role of education technology (aka “personalized learning”):

According to a report entitled Networks of Control: “Jennifer Whitson (2013) argues that today’s technology-based practices of gamification are ‘rooted in surveillance’ because they provide ‘real-time feedback about users’ actions by amassing large quantities of data’. According to her, gamification is ‘reliant on quantification’, on ‘monitoring users’ everyday lives to measure and quantify their activities’. Gamification practices based on data collection and quantification are ‘leveraging surveillance to evoke behavior change’ … While self-quantification promises to “make daily practices more fulfilling and fun” by adopting ‘incentivization and pleasure rather than risk and fear to shape desired behaviours’, it also became ‘a new driving logic in the technological expansion and public acceptance of surveillance’.

(See Wrenching The Gears for more readings on this issue)